Sales Promotion

Through their important work connecting to customers, contact centers amass large amounts of varied data. This is not only limited to order data, but also the customer’s reactions to the talk scripts which can then be sent to our clients. Using this valued feedback from customers, our clients can improve their products and services, resulting in mutual benefits. We believe this is the heart of good marketing, and our service is designed to maximize the beneficial data we can provide to our clients.

• When is the best time to approach customers?
• Which form of media will provide the greatest return from advertising?
• Which customers are most likely to want our products / services?
• Which products/services would be best to offer?
• Why does a specific product / service sell?
• What can be done to increase sales of a product / service?

Please ask us about the goals, issues and missions our back-up sales service can assist you with.

The various data that is gathered daily at a contact center can be used in a wide variety of marketing and research. It can be broken down into age, gender, or other categories to help with targeted campaigns. We can also help assist with analysis, ideas, and production of a events at business conferences using the data we have collected.

• Which events would be most cost effective to attend?
• Which targets should we approach?
• Which customers desire which products/services?
• What targets should we set for our events?

We provide a product monitoring service which aids research by monitoring sample distribution, adverts, and other forms of marketing. As part of this service, we have over 100 staff that can with data aggregation, be it from simple surveys or interpersonal discussions.

Promotion Flow

	1. Planning・Design Survey creation based on monitoring and sampling from customer data. Provide appropriate support based on data that monitoring team identifies to match the sales strategy and product.
	2. Research Begin research with the sample products received from the client. Our specialized staff will then begin monitoring immediately, including group discussion if requested.
	3. Aggregation・Analysis Graph and report creation based on the results of the monitoring. Additionally, cross aggregated data, text mining data, and other forms of data can be flexibly provided.
	4. Report Provide useful graphs and other reports to be used by the client’s sales team to help improve sales strategies.